The

 Schedule

Your roadmap is here. Explore 30+ expert-led sessions, hands-on workshops, and interactive campfires at Irish Dreamin' 2025. Whether you're diving into AI, mastering automation, or refining your development skills, you can filter by learning track to tailor your experience. All sessions are first come, first seated—except workshops, which require pre-registration. Conference ticket holders will receive a pre-registration link for workshops via email two weeks and one week before the event to secure their spot. Check out the full schedule now and plan your ultimate conference experience!
All
Admin
Architect
Developer
Non-Profit
AI

8:00 AM
- 9:00 AM

Checkin & Badge Collection

9:00 AM
- 10:20 AM

Opening Remarks & Main Keynote

AI in the Enterprise – Navigating Innovation and Ethics
Join us for a thought-provoking keynote panel discussion at Irish Dreamin' 2025, where we explore the transformative role of AI in the enterprise. This unique session brings together voices from the Irish community to discuss the challenges and opportunities presented by AI, focusing on real-world experiences. Our panellists will share insights on recent AI implementations, discuss the balance between innovation and ethical considerations, and examine the future of AI in Ireland. Don't miss this opportunity to engage with leading minds and gain valuable perspectives on AI's evolving role in our workplaces and society.
Deirdre
Ahern
Franny
Hsiao
Kumar
Prashant
Srivastav
Sean
Moynihan

In partnership with

Salesforce

10:30 AM

90 min
BYOD Workshop
Repeats at 2:40 PM
Get Started with Agentforce
Explore standard agent actions, including Query Records, Identify Record by Name, and Summarize Records, before learning how to create custom actions that expand agent capabilities. Please note: This workshop follows a BYOD (Bring Your Own Device) policy. Participants must bring their own laptops, as these will not be provided.
Darren Hendrick
Principal Technical Instructor at Salesforce

10:30 AM

40 min
Introductory
Accelerating Success - Empowering Charities
Introduction - Who Are Enclude?
The Challenge – Technology Barriers for Charities
Charities often rely on bespoke systems that can become difficult to maintain over time. Common challenges include:
High Costs, Time Constraints, Limited Resources & Expertise, Future Uncertainty, Empowering Charities with Purpose-Built Solutions
To address these challenges, Enclude supports non-profits by providing tailored technology solutions designed for impact. Our accelerator packages offer:
- Faster implementation, allowing organizations to get up and running quickly.
- Cost-effective solutions, ensuring that more funding goes toward frontline services.
- Scalable technology, enabling organizations to grow and adapt without technical roadblocks.
Real-World Impact
Many charities have already transformed their operations with Enclude’s solutions. For example:
eStart has helped small charities streamline operations and improve service delivery.
eService enables organizations to manage casework and program data securely and efficiently.
What’s Next? The non-profit sector is constantly evolving, and so is the technology that supports it. Join us as we explore how digital solutions can empower charities to work smarter, not harder.
Product Demonstration
Elizabeth
Kelly
James
Quinn

10:30 AM

40 min
Executive/Thought Leadership
AI for Business - Is Academia Ready?
- Importance of AI literacy for graduates entering business or doing part tie study whilst in a job
AI in Business Academia & current integration in curricula
- Institutional, student & staff (un)preparedness for AI
- Challenges in AI education and linkage with business outside college
Case Studies - experiential learning, project based approaches showing some successful AI integration examples
- Future Outlook
- Emerging trends in AI business education
- Q&A Session
Joe
Houghton

10:30 AM

40 min
Advanced Deep Dive
The Holy Trinity of Apex - Modularity, Coupling and Cohesion
- Introduction
- Modularity
- Coupling
- Cohesion
- Deep Modules
- Guidelines for When to Keep Things Together or Apart
Pablo
Gonzalez

10:30 AM

40 min
Intermediate
Build Data Quality Into Your Org
- Importance of data governance planning
- Defining data quality
- Architecting your app
- Reporting, monitoring and improving data quality 
Skye
Tyler

10:30 AM

40 min
Intermediate
Formulas and LifeHacks for the Everyday Admin
- Using Basic Math to simplify Complex Formulas
- Using the TEXT Function to unlock Picklist Fields
- Using a Checkbox to test Formula Logic
- The Hidden Magic of the Opportunity Stage Field
- The Greatest Formula Ever Written

Steve
Molis

11:20 AM

20 min
Intermediate
Key Architecture Anti-Patterns: Avoid Common Design Mistakes
- Understanding Architecture Anti-Patterns
- Common Architecture Anti-Patterns
- Strategies for Avoidance
- Real-World Case Studies
- Q&A and Open Discussion
Ankita
Dhamgaya

11:20 AM

20 min
Introductory
Unmasking Hidden Costs: Unused Salesforce Managed Packages
1. Introduction: Issue of unused Salesforce Managed Packages.
2. Understanding Salesforce Package Usage Logs.
3. Demonstration: Using logs to identify underused packages.
4. Identifying Value: Determining valuable packages.
5. Cost-Saving Strategies: Spotting underused packages.
6. Conclusion: Making smarter decisions.
7. Q&A: Addressing audience queries.
Jakub
Stefaniak

11:20 AM

20 min
Intermediate
The Key to Salesforce Project Success: Team Cohesion
1. Introduction (2 mins): Importance of team dynamics, with a personal perspective.
2. Challenges in Cohesion (5 mins): Examples of misaligned teams and how they impact projects.
3. Building Trust & Alignment (7 mins): Sharing actionable strategies from successful projects.
4. Real-Life Example (3 mins): How cohesive teamwork led to Salesforce project success.
5. Q&A (3 mins): Open discussion for the audience to share insights and ask questions.
Joël
CHADET

11:20 AM

20 min
Introductory
Using Custom Objects as a Non-Profit Org
1. Intro to Soar, what we do and why we needed a customizable platform.
2. Examples of custom objects that we have built - 'Workshops', 'Facilitators', 'Debrief Form' etc and how they were built using screenshots on slides to show the building process e.g. what fields were added in, what the page layout looks like, who needs permission or access to these.
3. How using these Custom Objects has helped our org to centralize our data and keep it safe.
Naoise
O'Brien

11:20 AM

20 min
Introductory
The Modern BA's Toolkit: AI-Powered Discovery

Traditional discovery methods are no longer enough in today's fast-paced consulting world. This talk explores how AI enhances consultants’ ability to gather insights, streamline discovery, and improve stakeholder management. Through real-world examples, you'll see how AI speeds up information gathering, uncovers hidden patterns, and refines requirement gathering. Whether you're a seasoned consultant or just starting out, you'll gain practical strategies to integrate AI into your workflow and stay ahead in the evolving consulting landscape.
Pei Mun Lim

11:50 AM

40 min
Introductory
Driving Impact with Non-Profit Marketing Automation
Introduction: Why Marketing Automation Matters for Non-Profits
Challenges in Non-Profit Marketing: Common barriers and inefficiencies
The Framework: Key pillars of an effective marketing automation strategy
Step-by-Step Implementation: Tools, workflows, and best practices
Real-Life Case Study: Success story from a non-profit organization
Q&A and Key Takeaways: Addressing audience questions and actionable insights
Chandan
Kamal Sharma
Kartikey
Chopra

11:50 AM

40 min
Introductory
How to Become a Super Salesforce Admin
During the session, we will explore the plethora of tasks that you need to do as a Salesforce Administrator to pro-actively manage the system.
We will cover the four key roles of:
- Data Management - to keep data clean
- System Management - to keep the system healthy
- Security Management - to keep data secure
- Roadmap Management - to maxmise the ROI
To give you a Plan of Action grab your copy of the new book 'Become a Super Salesforce Admin'!
Heather
Black

11:50 AM

40 min
Intermediate
Build your First Code Builder and VS Code Extension
- Intro to Extensions; what they are, what they can do and why you might want to build one.
- Intro to our use case
- Demo - building the features of our extension from Hello World to publishing
- Summary
- Resources
Todd
Halfpenny

11:50 AM

40 min
Advanced Deep Dive
Streamline LWC Development with Complex Template Expressions
Introduction: Overview of Complex Template Expressions and their benefits in LWC development.
Basics: What they are, their advantages over getters, and simplifying dynamic UI handling.
Implementation: Syntax, practical examples, and a demo showcasing real-world use cases.
Limitations & Best Practices: Performance considerations, when to use them, and common pitfalls.
Closing: Future outlook, GA roadmap, and participant Q&A.
Volodymyr
Radko

12:00 PM

40 min
Advanced Deep Dive
Artificial Intelligent Document Processing
Introduction (speakers and project)
Business Objective
Architectural & Implementation Insight
Technical Challenges
2025 Roadmap 
Wrap-up with Q&A
Thomas 
Smith
Stanislav
Kosachev

In partnership with

Salesforce

12:10 PM

30 min
Introductory
TDX25 Highlights
Details to follow
Franny Hsiao

12:45 PM
- 1:45 PM

Lunch

In partnership with

Salesforce

1:50 PM

40 min
Introductory
Campfire
Details to follow
Amy Alberts

1:50 PM

40 min
Intermediate
Unlock Communication with Lightning Message Channels
1. What is a Lightning Message Channel?
2. Why should I use Lightning Message Channels?
3. Use Cases
4. Creating a Lightning Message Channel
5. Publishing a Message
6. Subscribing/Unsubscribing from a Channel
7. Caveats
Ellie
Matthewman

1:50 PM

40 min
Intermediate
AI Superpowers for Service Cloud: Beyond Agentforce
- Overview of Agentforce vs. existing Service Cloud AI tools (Emphasis on affordability and immediate impact)
- Present some Generative and Predictive AI features for Service cloud
- Highlight admin-friendly configurations.
- Tips to get started immediately and see ROI quickly.
Olga
Shirokova
Gauhar
Kassymbek

1:50 PM

60 min
Workshop
Repeats at 3:00 PM
Designing Solid Solution Architecture: The Composable Way
1. Use case introduction & Brief
2. Hands-on workshop
(Hands-on part 1, status meeting, hands-on part 2, read out)
3. Wrap up and key takeaways
Miriam
McCabe
Lilith
Van Biesen

1:50 PM

40 min
Introductory
Say Hello to Your Contacts with Beaufort12's MailChimp App
The aim of this session will be to provide some honest insights on how to implement Beaufort12's MailChimp for Salesforce application. This app replaces the historic MailChimp for Salesforce app (known as MC4SF). In this session, I'll provide an overview of the app, along with some of the key takeaways on implementing the application in a Nonprofit context. I'll aim to cover items such as where organisations might benefit from including Flows to fill in gaps around reporting and other learnings.
Mark
Jones

1:50 PM

40 min
Intermediate
SOQLuedo - Learn SOQL by Solving a Murder!
- Introduction
- Scene setting An overview of the database
- The suspects
- The means
- The motive
- The opportunity
- Bringing it all together
- Cracking the case!
- Summary of what SOQL we have earned
Paul
Battisson

In partnership with

Salesforce

2:40 PM

90 min
BYOD Workshop
Get Started with Agentforce
Explore standard agent actions, including Query Records, Identify Record by Name, and Summarize Records, before learning how to create custom actions that expand agent capabilities. Please note: This workshop follows a BYOD (Bring Your Own Device) policy. Participants must bring their own laptops, as these will not be provided.
Darren Hendrick
Principal Technical Instructor at Salesforce

2:40 PM

20 min
Intermediate
Dynamic LWC: With Great Power Comes Great Responsibility
What is Dynamic components, and performances implications
Fabien
Taillon

2:40 PM

20 min
Intermediate
Replace Change Sets with Github Actions
- Intro
- How Deployments are done with change sets (And why they aren't good)
- Using git & GitHub to store and manage code
- Breakdown of SF CLI commands
- Using SF CLI in a Github Action
- Audience Questions
Justin
Wills

2:40 PM

20 min
Intermediate
Top Tips for Managing Non Profit Salesforce Orgs
1. Intro about me
2. Common nonprofit admin challenges:
  2a. Reporting: tools and validation for data quality
  2b. Development: sandboxes, deployment trackers, development process and testing
  2c. Troubleshooting: system knowledge, forums, peers and reporting issues
3. Tools/features to enhance nonprofit orgs with capabilities for fundraising, programs, grants and volunteer management
Leanne
Ardley

2:40 PM

20 min
Intermediate
Automation Smackdown: Clicks vs Code
We will explore different automation strategies in Salesforce, starting with the basics of automation types and their importance in balancing performance, scalability, and maintainability. We’ll cover the nuances between record-triggered flows and Apex triggers, delve into the impact of automation tools like Process Builder and Workflow Rules being retired, and discuss when high-performance batch processing and asynchronous processing is crucial. We’ll also look into automation scenarios involving bulk operations, and cross-object CRUD. Finally, we’ll conclude by highlighting best practices and industry guidelines, ensuring you leave with a clear understanding of when to leverage each automation tool effectively.
Melissa
Shepard

3:00 PM

60 min
Workshop
Designing Solid Solution Architecture: The Composable Way
1. Use case introduction & Brief
2. Hands-on workshop
(Hands-on part 1, status meeting, hands-on part 2, read out)
3. Wrap up and key takeaways
Miriam
McCabe
Lilith
Van Biesen

3:10 PM

40 min
Introductory
Data Migration Between Orgs with SFDX Data Move Utility
1- Speaker presentation
2- SFDX Data Move Utility introduction
3- Setting up the environment
4- Real-time demo in which I will show how to use SFDMU to fill out Salesforce orgs with records imported from another org or CSV files
5- Additional information
6- Questions & answers
Aníbal
García García

3:10 PM

40 min
Intermediate
Choose the Right Devops Model for your Project
Guide you through the (5) different levels of DevOps maturity in Salesforce projects.?
Understanding where your project stands in its DevOps journey.?
Identifying the business benefits at each level.?
Exploring the technical and process improvements needed to move to the next level.?
Learn how to assess your current DevOps maturity.?
Discover actionable steps to optimize your DevOps processes.?
Understand the impact on business outcomes, team efficiency, and governance.
Doria
Hamelryk
Bogdan
Ciureanu

3:10 PM

40 min
Intermediate
Applying a Permission Set Led Security Model
1. Why security is important
2. Why a permission set security model is best practice
3. How to build a permission set security model
4. The new tools we have to aid us with user access management
Louise
Lockie

3:10 PM

40 min
Intermediate
AI Agents from the Trenches - What works, What doesn't
Agents as the future of Business App Dev?
Agents before AgentForce (Custom DIY Agents using OpenAI, AWS)
Agents with AgentForce (How it all got so easy)
Hands on Building / Configuring an Agent
Pitfalls and Recommendations
QA
Robert
Sösemann

In partnership with

Salesforce

10:30 AM

90 min
BYOD Workshop
Repeats at 2:40 PM
Get Started with Agentforce
Explore standard agent actions, including Query Records, Identify Record by Name, and Summarize Records, before learning how to create custom actions that expand agent capabilities. Please note: This workshop follows a BYOD (Bring Your Own Device) policy. Participants must bring their own laptops, as these will not be provided.
Darren Hendrick
Principal Technical Instructor at Salesforce

10:30 AM

40 min
Intermediate
Formulas and LifeHacks for the Everyday Admin
- Using Basic Math to simplify Complex Formulas
- Using the TEXT Function to unlock Picklist Fields
- Using a Checkbox to test Formula Logic
- The Hidden Magic of the Opportunity Stage Field
- The Greatest Formula Ever Written

Steve
Molis

11:20 AM

20 min
Introductory
Unmasking Hidden Costs: Unused Salesforce Managed Packages
1. Introduction: Issue of unused Salesforce Managed Packages.
2. Understanding Salesforce Package Usage Logs.
3. Demonstration: Using logs to identify underused packages.
4. Identifying Value: Determining valuable packages.
5. Cost-Saving Strategies: Spotting underused packages.
6. Conclusion: Making smarter decisions.
7. Q&A: Addressing audience queries.
Jakub
Stefaniak

11:20 AM

20 min
Introductory
The Modern BA's Toolkit: AI-Powered Discovery

Traditional discovery methods are no longer enough in today's fast-paced consulting world. This talk explores how AI enhances consultants’ ability to gather insights, streamline discovery, and improve stakeholder management. Through real-world examples, you'll see how AI speeds up information gathering, uncovers hidden patterns, and refines requirement gathering. Whether you're a seasoned consultant or just starting out, you'll gain practical strategies to integrate AI into your workflow and stay ahead in the evolving consulting landscape.
Pei Mun Lim

11:50 AM

40 min
Introductory
How to Become a Super Salesforce Admin
During the session, we will explore the plethora of tasks that you need to do as a Salesforce Administrator to pro-actively manage the system.
We will cover the four key roles of:
- Data Management - to keep data clean
- System Management - to keep the system healthy
- Security Management - to keep data secure
- Roadmap Management - to maxmise the ROI
To give you a Plan of Action grab your copy of the new book 'Become a Super Salesforce Admin'!
Heather
Black

12:45 PM
- 1:45 PM

Lunch

1:50 PM

40 min
Intermediate
AI Superpowers for Service Cloud: Beyond Agentforce
- Overview of Agentforce vs. existing Service Cloud AI tools (Emphasis on affordability and immediate impact)
- Present some Generative and Predictive AI features for Service cloud
- Highlight admin-friendly configurations.
- Tips to get started immediately and see ROI quickly.
Olga
Shirokova
Gauhar
Kassymbek

1:50 PM

40 min
Intermediate
SOQLuedo - Learn SOQL by Solving a Murder!
- Introduction
- Scene setting An overview of the database
- The suspects
- The means
- The motive
- The opportunity
- Bringing it all together
- Cracking the case!
- Summary of what SOQL we have earned
Paul
Battisson

In partnership with

Salesforce

2:40 PM

90 min
BYOD Workshop
Get Started with Agentforce
Explore standard agent actions, including Query Records, Identify Record by Name, and Summarize Records, before learning how to create custom actions that expand agent capabilities. Please note: This workshop follows a BYOD (Bring Your Own Device) policy. Participants must bring their own laptops, as these will not be provided.
Darren Hendrick
Principal Technical Instructor at Salesforce

2:40 PM

20 min
Intermediate
Replace Change Sets with Github Actions
- Intro
- How Deployments are done with change sets (And why they aren't good)
- Using git & GitHub to store and manage code
- Breakdown of SF CLI commands
- Using SF CLI in a Github Action
- Audience Questions
Justin
Wills

3:10 PM

40 min
Intermediate
Applying a Permission Set Led Security Model
1. Why security is important
2. Why a permission set security model is best practice
3. How to build a permission set security model
4. The new tools we have to aid us with user access management
Louise
Lockie

3:10 PM

40 min
Intermediate
AI Agents from the Trenches - What works, What doesn't
Agents as the future of Business App Dev?
Agents before AgentForce (Custom DIY Agents using OpenAI, AWS)
Agents with AgentForce (How it all got so easy)
Hands on Building / Configuring an Agent
Pitfalls and Recommendations
QA
Robert
Sösemann

10:30 AM

40 min
Intermediate
Build Data Quality Into Your Org
- Importance of data governance planning
- Defining data quality
- Architecting your app
- Reporting, monitoring and improving data quality 
Skye
Tyler

11:20 AM

20 min
Intermediate
Key Architecture Anti-Patterns: Avoid Common Design Mistakes
- Understanding Architecture Anti-Patterns
- Common Architecture Anti-Patterns
- Strategies for Avoidance
- Real-World Case Studies
- Q&A and Open Discussion
Ankita
Dhamgaya

11:20 AM

20 min
Intermediate
The Key to Salesforce Project Success: Team Cohesion
1. Introduction (2 mins): Importance of team dynamics, with a personal perspective.
2. Challenges in Cohesion (5 mins): Examples of misaligned teams and how they impact projects.
3. Building Trust & Alignment (7 mins): Sharing actionable strategies from successful projects.
4. Real-Life Example (3 mins): How cohesive teamwork led to Salesforce project success.
5. Q&A (3 mins): Open discussion for the audience to share insights and ask questions.
Joël
CHADET

12:00 PM

40 min
Advanced Deep Dive
Artificial Intelligent Document Processing
Introduction (speakers and project)
Business Objective
Architectural & Implementation Insight
Technical Challenges
2025 Roadmap 
Wrap-up with Q&A
Thomas 
Smith
Stanislav
Kosachev

12:45 PM
- 1:45 PM

Lunch

1:50 PM

60 min
Workshop
Repeats at 3:00 PM
Designing Solid Solution Architecture: The Composable Way
1. Use case introduction & Brief
2. Hands-on workshop
(Hands-on part 1, status meeting, hands-on part 2, read out)
3. Wrap up and key takeaways
Miriam
McCabe
Lilith
Van Biesen

2:40 PM

20 min
Intermediate
Automation Smackdown: Clicks vs Code
We will explore different automation strategies in Salesforce, starting with the basics of automation types and their importance in balancing performance, scalability, and maintainability. We’ll cover the nuances between record-triggered flows and Apex triggers, delve into the impact of automation tools like Process Builder and Workflow Rules being retired, and discuss when high-performance batch processing and asynchronous processing is crucial. We’ll also look into automation scenarios involving bulk operations, and cross-object CRUD. Finally, we’ll conclude by highlighting best practices and industry guidelines, ensuring you leave with a clear understanding of when to leverage each automation tool effectively.
Melissa
Shepard

3:00 PM

60 min
Workshop
Designing Solid Solution Architecture: The Composable Way
1. Use case introduction & Brief
2. Hands-on workshop
(Hands-on part 1, status meeting, hands-on part 2, read out)
3. Wrap up and key takeaways
Miriam
McCabe
Lilith
Van Biesen

3:10 PM

40 min
Intermediate
Choose the Right Devops Model for your Project
Guide you through the (5) different levels of DevOps maturity in Salesforce projects.?
Understanding where your project stands in its DevOps journey.?
Identifying the business benefits at each level.?
Exploring the technical and process improvements needed to move to the next level.?
Learn how to assess your current DevOps maturity.?
Discover actionable steps to optimize your DevOps processes.?
Understand the impact on business outcomes, team efficiency, and governance.
Doria
Hamelryk
Bogdan
Ciureanu

10:30 AM

40 min
Advanced Deep Dive
The Holy Trinity of Apex - Modularity, Coupling and Cohesion
- Introduction
- Modularity
- Coupling
- Cohesion
- Deep Modules
- Guidelines for When to Keep Things Together or Apart
Pablo
Gonzalez

11:50 AM

40 min
Intermediate
Build your First Code Builder and VS Code Extension
- Intro to Extensions; what they are, what they can do and why you might want to build one.
- Intro to our use case
- Demo - building the features of our extension from Hello World to publishing
- Summary
- Resources
Todd
Halfpenny

11:50 AM

40 min
Advanced Deep Dive
Streamline LWC Development with Complex Template Expressions
Introduction: Overview of Complex Template Expressions and their benefits in LWC development.
Basics: What they are, their advantages over getters, and simplifying dynamic UI handling.
Implementation: Syntax, practical examples, and a demo showcasing real-world use cases.
Limitations & Best Practices: Performance considerations, when to use them, and common pitfalls.
Closing: Future outlook, GA roadmap, and participant Q&A.
Volodymyr
Radko

12:45 PM
- 1:45 PM

Lunch

1:50 PM

40 min
Intermediate
Unlock Communication with Lightning Message Channels
1. What is a Lightning Message Channel?
2. Why should I use Lightning Message Channels?
3. Use Cases
4. Creating a Lightning Message Channel
5. Publishing a Message
6. Subscribing/Unsubscribing from a Channel
7. Caveats
Ellie
Matthewman

2:40 PM

20 min
Intermediate
Dynamic LWC: With Great Power Comes Great Responsibility
What is Dynamic components, and performances implications
Fabien
Taillon

2:40 PM

20 min
Intermediate
Replace Change Sets with Github Actions
- Intro
- How Deployments are done with change sets (And why they aren't good)
- Using git & GitHub to store and manage code
- Breakdown of SF CLI commands
- Using SF CLI in a Github Action
- Audience Questions
Justin
Wills

3:10 PM

40 min
Introductory
Data Migration Between Orgs with SFDX Data Move Utility
1- Speaker presentation
2- SFDX Data Move Utility introduction
3- Setting up the environment
4- Real-time demo in which I will show how to use SFDMU to fill out Salesforce orgs with records imported from another org or CSV files
5- Additional information
6- Questions & answers
Aníbal
García García

3:10 PM

40 min
Intermediate
AI Agents from the Trenches - What works, What doesn't
Agents as the future of Business App Dev?
Agents before AgentForce (Custom DIY Agents using OpenAI, AWS)
Agents with AgentForce (How it all got so easy)
Hands on Building / Configuring an Agent
Pitfalls and Recommendations
QA
Robert
Sösemann

10:30 AM

40 min
Introductory
Accelerating Success - Empowering Charities
Introduction - Who Are Enclude?
The Challenge – Technology Barriers for Charities
Charities often rely on bespoke systems that can become difficult to maintain over time. Common challenges include:
High Costs, Time Constraints, Limited Resources & Expertise, Future Uncertainty, Empowering Charities with Purpose-Built Solutions
To address these challenges, Enclude supports non-profits by providing tailored technology solutions designed for impact. Our accelerator packages offer:
- Faster implementation, allowing organizations to get up and running quickly.
- Cost-effective solutions, ensuring that more funding goes toward frontline services.
- Scalable technology, enabling organizations to grow and adapt without technical roadblocks.
Real-World Impact
Many charities have already transformed their operations with Enclude’s solutions. For example:
eStart has helped small charities streamline operations and improve service delivery.
eService enables organizations to manage casework and program data securely and efficiently.
What’s Next? The non-profit sector is constantly evolving, and so is the technology that supports it. Join us as we explore how digital solutions can empower charities to work smarter, not harder.
Product Demonstration
Elizabeth
Kelly
James
Quinn

11:20 AM

20 min
Introductory
Using Custom Objects as a Non-Profit Org
1. Intro to Soar, what we do and why we needed a customizable platform.
2. Examples of custom objects that we have built - 'Workshops', 'Facilitators', 'Debrief Form' etc and how they were built using screenshots on slides to show the building process e.g. what fields were added in, what the page layout looks like, who needs permission or access to these.
3. How using these Custom Objects has helped our org to centralize our data and keep it safe.
Naoise
O'Brien

11:50 AM

40 min
Introductory
Driving Impact with Non-Profit Marketing Automation
Introduction: Why Marketing Automation Matters for Non-Profits
Challenges in Non-Profit Marketing: Common barriers and inefficiencies
The Framework: Key pillars of an effective marketing automation strategy
Step-by-Step Implementation: Tools, workflows, and best practices
Real-Life Case Study: Success story from a non-profit organization
Q&A and Key Takeaways: Addressing audience questions and actionable insights
Chandan
Kamal Sharma
Kartikey
Chopra

12:45 PM
- 1:45 PM

Lunch

1:50 PM

40 min
Introductory
Say Hello to Your Contacts with Beaufort12's MailChimp App
The aim of this session will be to provide some honest insights on how to implement Beaufort12's MailChimp for Salesforce application. This app replaces the historic MailChimp for Salesforce app (known as MC4SF). In this session, I'll provide an overview of the app, along with some of the key takeaways on implementing the application in a Nonprofit context. I'll aim to cover items such as where organisations might benefit from including Flows to fill in gaps around reporting and other learnings.
Mark
Jones

2:40 PM

20 min
Intermediate
Top Tips for Managing Non Profit Salesforce Orgs
1. Intro about me
2. Common nonprofit admin challenges:
  2a. Reporting: tools and validation for data quality
  2b. Development: sandboxes, deployment trackers, development process and testing
  2c. Troubleshooting: system knowledge, forums, peers and reporting issues
3. Tools/features to enhance nonprofit orgs with capabilities for fundraising, programs, grants and volunteer management
Leanne
Ardley

In partnership with

Salesforce

10:30 AM

90 min
BYOD Workshop
Repeats at 2:40 PM
Get Started with Agentforce
Explore standard agent actions, including Query Records, Identify Record by Name, and Summarize Records, before learning how to create custom actions that expand agent capabilities. Please note: This workshop follows a BYOD (Bring Your Own Device) policy. Participants must bring their own laptops, as these will not be provided.
Darren Hendrick
Principal Technical Instructor at Salesforce

10:30 AM

40 min
Executive/Thought Leadership
AI for Business - Is Academia Ready?
- Importance of AI literacy for graduates entering business or doing part tie study whilst in a job
AI in Business Academia & current integration in curricula
- Institutional, student & staff (un)preparedness for AI
- Challenges in AI education and linkage with business outside college
Case Studies - experiential learning, project based approaches showing some successful AI integration examples
- Future Outlook
- Emerging trends in AI business education
- Q&A Session
Joe
Houghton

11:20 AM

20 min
Introductory
The Modern BA's Toolkit: AI-Powered Discovery

Traditional discovery methods are no longer enough in today's fast-paced consulting world. This talk explores how AI enhances consultants’ ability to gather insights, streamline discovery, and improve stakeholder management. Through real-world examples, you'll see how AI speeds up information gathering, uncovers hidden patterns, and refines requirement gathering. Whether you're a seasoned consultant or just starting out, you'll gain practical strategies to integrate AI into your workflow and stay ahead in the evolving consulting landscape.
Pei Mun Lim

12:00 PM

40 min
Advanced Deep Dive
Artificial Intelligent Document Processing
Introduction (speakers and project)
Business Objective
Architectural & Implementation Insight
Technical Challenges
2025 Roadmap 
Wrap-up with Q&A
Thomas 
Smith
Stanislav
Kosachev

12:45 PM
- 1:45 PM

Lunch

1:50 PM

40 min
Intermediate
AI Superpowers for Service Cloud: Beyond Agentforce
- Overview of Agentforce vs. existing Service Cloud AI tools (Emphasis on affordability and immediate impact)
- Present some Generative and Predictive AI features for Service cloud
- Highlight admin-friendly configurations.
- Tips to get started immediately and see ROI quickly.
Olga
Shirokova
Gauhar
Kassymbek

In partnership with

Salesforce

2:40 PM

90 min
BYOD Workshop
Get Started with Agentforce
Explore standard agent actions, including Query Records, Identify Record by Name, and Summarize Records, before learning how to create custom actions that expand agent capabilities. Please note: This workshop follows a BYOD (Bring Your Own Device) policy. Participants must bring their own laptops, as these will not be provided.
Darren Hendrick
Principal Technical Instructor at Salesforce

3:10 PM

40 min
Intermediate
AI Agents from the Trenches - What works, What doesn't
Agents as the future of Business App Dev?
Agents before AgentForce (Custom DIY Agents using OpenAI, AWS)
Agents with AgentForce (How it all got so easy)
Hands on Building / Configuring an Agent
Pitfalls and Recommendations
QA
Robert
Sösemann

4:15 PM
- 5:00 PM

Demo JAM

Demo Jams are a game show style event where app partners showcase their most compelling app in a super short, no fluff, 3-minute demo.
Our Demo Jam will be even more exciting with a special Irish twist! Don't miss the surprise element featuring the Irish Wheel of Fortune.
Break for Change

7:00 PM onwards

Carlisle Suite, Royal Marine Hotel

The Official Irish Dreamin' Afterparty

The Craic Continues!

Complimentary Drinks, Live Music, Entertainment
7:00 PM
Doors Open
7:30 PM
Welcome & Opening Remarks
A warm welcome from Titan & Tether, our generous afterparty sponsors. Reflections on an incredible day at Irish Dreamin’ 2025 and the vibrant Salesforce community.
7:45 PM
Salesforce Hall of Fame MVP Steve Molis
The one and only Steve Molis takes the stage with his unique Salesforce-themed comedy routine—get ready for laughs, inside jokes, and a high-energy start to the night!
8:15 PM
Opening Act
Pauric O’Meara
Acclaimed singer/songwriter from Tipperary. Became a household name after his standout performances on The Voice of Ireland. Expect an intimate, engaging set with his signature sound.
9:30 PM
Headline Performance
Spring Break
Ireland’s ultimate six-piece party band, Known for their infectious energy and ‘80s synth-pop sound. Guaranteed to get the crowd moving with a setlist packed with iconic hits.
11:00 PM
- Late
11:00 PM - Late
Late-Night Vibes & Closing
More great music, mingling, and memories to wrap up an incredible day at Irish Dreamin’ 2025. Last orders and final farewell before we see you all next year!
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